PECO BAG
Reusable Shopping Bag Packaging Design
2021
 

"Change a habit, change the world." 

Peco bag wanted to  inspire change. Inspire the need to tweak habits and encourage consumers to educate themselves on the war against single use plastics. Each environmental friendly shopping bag is made of recycled plastic bottles, bringing connivence and sustainability to the public.

​

The design of the packaging aligned with the company mission. I used wrapping to wrap around the folded bag to keep the packaging minimal to minimize the paper used. Decomposable material is used so that the packaging can be eco friendly. For the design on the wrap, keeping the main color white made the pattern of the bag pop and will match whichever patterns of the bags. A paper cut out of the bag shape is at the back of the wrap, so that customer can know the shape even the bag is folded. Also, they can preview how the bag looks like with the pattern. For the outside design, bag features were presented in icons so as to increase the readability of the information. For the inside design, a journey of how the bags were made is included to allow the customers understand more about the product they bought.