CAFE ATEEN

Branding

2017

Café Ateen is a vegetarian coffee shop located in Lai Chi Kok, Hong Kong.

Unlike the traditional vegetarian restaurants, food and beverage provided is more modernized and creative.

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The main target group is of office lady because they are more conscious about their health compared to the teenagers , at the same time, they have a open mind toward new things and might want to try Ateen.

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The main colour used is green to create a natural, fresh and comfortable feeling.

 

Logo design was inspired by “A” of Ateen and a piece leaf.

The letter “A” was slightly tilted to create a message bubble. It represent Ateen wanted to share its motto

“Promote vegetarian healthy public to the public” to others and hope more citizens could adopt to more healthy lifestyle.