Chasing Rainbows is a crystal jewelry store located in Hong Kong since 2020.

 

“Every storm in your life is followed by a rainbow”

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Chasing Rainbows aimed to provide different kinds of natural & high quality crystals to the market, hoping that the power of crystals can heal and provide positivity to customers at different aspects, from good fortune, self-confidence, love and relationship etc.

 

I created the brand identity inspired by reflections of lights. When white light enters a glass triangular prism, light splits into spectral colors, the color of rainbows. The logo is a combination of rainbow reflections inside a crystal stone, which is a metaphor that Chasing Rainbows can bring positivity to customers through its crystals.

 

By using abstract and wavy holographic colors as the main background of the brand, a sense of “change” can be created, which represent this brand can transform customers’ life through crystals.